An Appeal
نویسنده
چکیده
منابع مشابه
An Investigation of Advertising Appeal on Consumer Response in Service Advertising
Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...
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The purpose of this research was to investigate the influence of advertising appeal on pleasure and consumer’s arousal in sport service. Research method was the 3×2 between subjects quasi-experiment factorial design. The statistical population consisted of physical education and Non-physical education students at Tehran of university. 440 subjects were selected by using the stratified sampling....
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Abstract No one denies the importance of taxes and citizens’ obligation to pay them. In essence, the regular and transparent payment of taxes by citizens is one of the pillar components of sustainable development for any country. At the same time, there might be cases of dispute between the taxpayers and the tax authority regarding the amount or manner of audit, computation and collectio...
متن کاملThe Use of Fear Appeal to Promote Safe Behaviors Among People in the Event of an Earthquake
Earthquake, an unpredictable natural disaster, poses a significant threat to public health, causing physical, human, social, cultural, and economic damages [1]. Iran is among the world's top 10 earthquake-prone countries—remembering earthquakes cause the greatest human casualties. Preparedness and safe behavior before and during earthquakes are crucially important to reduce the damage of earthq...
متن کاملرابطه دلبستگی به خدا با معناداری زندگی والدین کودکان کم توان ذهنی شهر زاهدان
Introduction: Birth of a mentally-retarded child affectes the quality of life of parents, and accepting the facts, patience, and tolerance when dealing with problems depend greatly on the parents’ worldview. In this regard, the present study was planned to assess the relationship between appeal to God and meaningful life of parents of mentally retarded children in Zahedan city. Methods: This ...
متن کاملAn exploratory study on the effect of positive (warmth appeal) and negative (guilt appeal) print imagery on donation behaviour in animal welfare
Very few studies in social marketing empirically compare the effectiveness of positive and negative appeals. This study examines the effect of positive (warmth appeal) and negative (guilt appeal) print imagery on donation behaviour to an animal welfare organisation. A quasiexperimental design was used to test the appeals, using a convenience sample of 282 university students, with each experime...
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